New Twitter Logo: Elon Musk Shakes Up Twitter
Elon Musk, the CEO of Tesla and SpaceX, never shies away from experimenting with branding, as evident from his recent foray into Twitter’s logo aesthetics. After replacing the iconic blue bird with a bold “X,” Musk made a subsequent tweak, only to express his disapproval and promise further logo iterations. Let’s dive into the ever-evolving journey of Twitter’s logo under Musk’s enigmatic influence.
The Bold “X” Logo
In a surprising move, Musk unveiled the “X” logo for Twitter, signaling a rebranding initiative on Sunday. Inspired by a design shared by user Sawyer Merritt, the initial logo bore resemblance to Monotype’s Special Alphabets 4 font, although it was intended as an interim choice.
Musk’s Disapproval
While the updated logo with slightly thicker bars made its way to Twitter’s homepage, Musk promptly expressed his disapproval, citing that he didn’t like the thickness. He assured users that the logo will continue to evolve over time, leaving room for further experimentation.
Acknowledging the Creative Community
Musk acknowledged the influence of the creative community in shaping Twitter’s visual identity. His decision to use Merritt’s design and engage with user submissions showcased his openness to collaborative branding.
The Future of Twitter’s Logo
Despite the temporary “X” logo, the journey is far from over. Musk’s intention to revert the thicker bars hints at ongoing logo experimentation and possible future iterations. The platform’s mobile app remains untouched by the logo changes for now.
Elon Musk’s branding journey with Twitter’s logo has been a rollercoaster ride of change and experimentation. From the bold “X” logo to the slightly tweaked version, Musk’s desire for evolution and user involvement has been evident throughout. As he continues to reshape Twitter’s visual identity, the world eagerly awaits the final destination of this fascinating logo evolution.
