How to Create a LinkedIn Company Page to Boost Your Business

LinkedIn is a powerful platform for business marketing, and setting up a company page can significantly enhance your brand’s visibility. In this guide, we’ll walk you through the process of creating a LinkedIn company page to promote your business effectively.

Also read: How to Create a LinkedIn Company Page to Boost Your Business

Step 1: Providing Company Details for Your LinkedIn Company Page

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  • Click the “Create” button in the “Create a Company Page” box on the right-hand side.

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  • Enter your company’s official name and your work email address.

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  • Click “Continue” and proceed to fill in your company’s information, including an overview and a detailed description. Highlight your specialties, key products, services, and what sets your company apart.

Step 2: Uploading a Logo and Banner Image

  • Your logo is essential for search results and staff profiles, so ensure it’s uploaded in both 100 x 60 pixels and 50 x 50 pixels dimensions.

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  • Create an eye-catching banner image that conveys your key messages. You can use free graphic design tools like Canva to design a professional banner image. Set the dimensions to 646 x 220 pixels to fit the banner requirements.

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  • Consider featuring a campaign line, a welcoming workplace image, or a satisfied customer using your product to make your banner engaging and relevant.

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Step 3: Posting Company Updates from Your LinkedIn Company Page

  • Share helpful tips, advice, and industry-related resources. Solving problems or making tasks easier for your users encourages them to share your content.

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  • Aim for one daily post during weekdays, focusing on business hours. The best days to post are Tuesday, Wednesday, and Thursday, preferably between 7-8 am and 5-6 pm.
  • Schedule your updates in advance using tools like Hootsuite or Buffer.
  • Monitor your LinkedIn company page analytics to measure engagement and adjust your content strategy accordingly.

Step 4: Promoting Your LinkedIn Company Page to Attract Followers

  • Encourage your employees to link your company page on their profiles to receive and share updates.
  • Include a link to your page in your email signature and promote it in newsletters and blogs.
  • Add the LinkedIn “Follow Company” button to your website for more followers.

Step 5: Creating LinkedIn Showcase Pages for Products

  • LinkedIn showcase pages extend your company page, allowing you to spotlight specific brands or products. Customize messages for different audience segments.

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  • Users can follow showcase pages relevant to their interests, resulting in more focused and engaging content.
  • Utilize showcase pages to highlight various aspects of your business effectively.

With these steps, you can confidently create a LinkedIn company page to promote your business and engage with your target audience effectively. Harness the power of LinkedIn for your brand’s growth and visibility.

Also read: How to Create WhatsApp Channels: Step-by-Step Guide and Key Features

Frequently Asked Questions:

Q1: Why should I create a LinkedIn company page for my business? A1: A LinkedIn company page enhances brand visibility, allowing you to promote products and services to a professional audience, build credibility, and engage with potential customers.

Q2: Is it free to create a LinkedIn company page? A2: Yes, creating a LinkedIn company page is free and provides a valuable platform for business promotion.

Q3: Can I personalize my LinkedIn company page with branding elements? A3: Absolutely. You can upload your company logo and create an engaging banner image to represent your brand effectively.

Q4: What type of content should I post on my LinkedIn company page? A4: Focus on industry-related content, tips, advice, and resources. It’s not a direct sales platform; instead, aim for engagement and thought leadership.

Q5: How often should I post updates on my company page? A5: Posting one update per day during weekdays, especially on Tuesdays, Wednesdays, and Thursdays, is a good starting point. Consistency is key.

Q6: Can I schedule my LinkedIn company page updates in advance? A6: Yes, you can use scheduling tools like Hootsuite or Buffer to plan and automate your updates.

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