WhatsApp Introduces One-Way Broadcast Channels in India and Worldwide

WhatsApp has launched a new feature called ‘WhatsApp Channels’ in over 150 countries, including India, allowing organizations, businesses, celebrities, and community leaders to broadcast updates to a large audience. This feature draws inspiration from Telegram’s channels and offers a one-way broadcasting tool within the popular messaging app.

Also read: WhatsApp Channels are now available in India, says Mark Zuckerberg

Purpose and Nature of WhatsApp Channels:

WhatsApp Channels serve as a one-way broadcasting tool where channel admins can share updates, including text, photos, videos, stickers, and polls. Regular users following channels can receive updates but cannot post messages within channels directly. This feature transforms WhatsApp into a platform for structured announcements and updates while retaining features like forwarding and personalized reactions.

Image Credit: tatva

Accessing WhatsApp Channels:

To access WhatsApp Channels, follow these steps:

  1. Update your WhatsApp app to the latest version.
  2. Open WhatsApp and tap the ‘Updates’ tab, located separately from the chats tab.
  3. Tap ‘Find Channels’ or ‘See All’ at the bottom to access the channels directory.
  4. To follow a channel, tap the ‘+’ button next to its name.

WhatsApp will recommend channels based on users’ interests, locations, and channel popularity.

Channel Features and Privacy:

WhatsApp will store channel history on its servers for up to 30 days, and admins can block screenshots and forwards. Admins also have control over who can follow their channel and discoverability. Channels operate separately from regular chats, ensuring user privacy by keeping the list of members and followed channels discreet.

Global Rollout and Future Plans:

WhatsApp Channels will be gradually rolled out worldwide over the coming weeks. In the future, any user will be able to create their own channel for broadcasting updates. This expansion aims to enhance information sharing and user engagement on the platform.

Also read: WhatsApp Enables HD Image and Video Sharing for All Users

Notable Early Adopters:

In India, prominent figures like the Indian Cricket Team, Katrina Kaif, Diljit Dosanjh, Akshay Kumar, and Vijay Deverakonda have already adopted WhatsApp Channels to connect with their audiences. Community leaders and businesses are also exploring this new feature.

  • WhatsApp Channels is poised to revolutionize communication and information sharing on the platform, providing a structured and efficient way for businesses and celebrities to reach a wider audience.

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