How to Run LinkedIn Paid Ads: A 7-Step Guide
LinkedIn stands out as a powerful platform for B2B businesses to connect with professionals worldwide, boasting over 706 million members across 200+ countries. If you’re looking to harness this potential, our step-by-step guide will navigate you through running paid LinkedIn ads effectively.
Also read: How to Run Paid Ads on LinkedIn: A 7-Step Guide
Step 1: Create a LinkedIn Campaign Group and Campaign
- Begin by setting up your account, then establish a campaign group – similar to Google Ads’ campaign groups – for organizing similar ads.
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- Click “Create” on your Campaign Manager Dashboard.
- Select “Campaign Group” and provide a name and optional start/end dates.
- Create a campaign within the group, defining the campaign’s objectives and naming it using a structured convention.
Step 2: Choose the Right Objective
- Specify your ad’s purpose among LinkedIn’s seven objectives, aligning with your marketing goals.
- For newcomers, “Website Visits” is an excellent starting point for tracking success and experimenting with ad formats.
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Step 3: Build a LinkedIn Ads Audience
- Select your target audience from LinkedIn’s extensive targeting options, considering attributes like company size, job title, location, and more.
- Utilize LinkedIn’s suggestions to refine your targeting further.
- Uploading lists and third-party data can further narrow your audience.
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Step 4: Pick Your Ad Format
- LinkedIn offers various ad formats, including Sponsored Content, Message Ads, and Dynamic Ads.
- The selected format should align with your objectives; for instance, website traffic objectives won’t support dynamic or message ads.
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Step 5: Set Up a Budget & Schedule
- Opt for both daily and lifetime budgets to prevent overspending.
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- Start with a daily budget of at least $10 for meaningful data.
- Choose between continuous or date-based ad scheduling.
- Review and adjust bidding settings as needed.
Step 6: Creating Your Actual Ad
- Develop your ad creative, headline, and copy.
- Focus on creating a compelling Call to Action (CTA) to guide users to the next step.
- Different ad types may include variations in these components, so adapt accordingly.
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Step 7: Create and Test Multiple Ad Copies and Images
- To optimize ROI, consider running multiple ads with varying copy, images, and CTAs.
- Create four ads with incremental changes for comprehensive testing.
- Monitor performance data, toggle off underperforming ads, and refine your campaign strategy.
By following these seven steps, you can effectively harness LinkedIn’s advertising potential to connect with your target audience and achieve your marketing objectives.
Also read: How to Create a LinkedIn Company Page to Boost Your Business
Frequently Asked Questions :
Q1: Why should I consider running paid ads on LinkedIn?
A1: LinkedIn ads offer a powerful way to connect with professionals worldwide, making it ideal for B2B businesses looking to expand their reach.
Q2: What are the key benefits of LinkedIn ads?
A2: LinkedIn ads can reach a significant portion of the global population, particularly decision-makers, and often yield a higher ROI compared to Google Ads.
Q3: How do I begin running LinkedIn ads?
A3: Start by creating a Campaign Manager account on LinkedIn, and then follow the seven steps outlined in the guide.
Q4: What are Campaign Groups and Campaigns on LinkedIn, and how do they differ?
A4: Campaign Groups allow you to organize similar ads, while Campaigns are specific ad campaigns within these groups. It’s a hierarchy for better ad management.
Q5: What objectives can I choose for my LinkedIn ads?
A5: LinkedIn offers seven objectives, including Brand Awareness, Website Visits, Engagement, and Lead Generation, among others.
Q6: What’s the recommended starting point for LinkedIn ad objectives for beginners?
A6: Consider starting with “Website Visits” to ease into LinkedIn ads and track success effectively.
